The flagship 7X series of fly rods have been ground breaking in fly rod design and now have become a staple in many fly anglers armoury. The LOOP 7X series is the world's first and only heptagonal (7-sided) fly fishing rod. This has many benefits and here we have a short from Klaus Frimor the rod designer to talk you through some of the features and design of the rod.
Filmed in Iceland by the talented guys at Veiðiflugur in Iceland.